We developed the visual identity of the Museu das Favelas from a central principle: recognizing Brazilian favelas as major cultural epicenters, living territories of invention, language, and symbolic production that have historically been undervalued. Modular construction guides the entire visual system. Present in the architecture, in verticality, and in the way these spaces expand, this logic generates an identity rich in rhythm, color and variation. The logo translates the multiple paths and intersections found in Brazilian peripheries. Open and flexible, it allows for different compositions without losing recognition or symbolic strength. The Bayard typeface, inspired by lettering used in civil rights posters from the 1960s, is reinterpreted through a contemporary lens. The variation in width between lowercase and uppercase reinforces ideas of movement and diversity. A typeface that changes, just like the favela. Just like the museum.