Renner presented us with a clear challenge: break away from outdated retail communication patterns and create new ways to connect with the audience. By mixing collage of languages, bold techniques, and exclusive sound compositions, we brought a vibrant and innovative approach to life. The outcome: 5 viral campaigns, each averaging over 2 million views, with 92% positive sentiment according to BuzzMonitor. More than numbers, we achieved genuine engagement and reinforced Renner’s position as a reference in creativity and innovation within Brazilian retail.