AI is a powerful tool that can transform the way teams think, build and solve problems, but it only creates real impact when people understand how to use it with intention and clarity. With that in mind, we created AI Day, a moment dedicated to turning artificial intelligence into an accessible and meaningful conversation for the entire company. On AI Day, we went beyond visual identity to deliver a full experience. A complete 360º production that translated complex ideas into something simple through animations, logos and iconography designed to guide the audience through every step of the narrative. We also produced the event, from staging and ambience to technical setup, and delivered the live streaming for the broader tech community. Everything was built to connect people to the theme, expand understanding and spark real engagement around the future of AI inside the Group.