The growth of the Technology area at Grupo Boticário brought new challenges to managing teams, scopes and information analysis for strategic decision making. The structures became more diverse and complex, which created the need for a clear and engaging way to explain this evolution and strengthen understanding of the Operational Structure platform. From there, we developed a complete project that mapped this entire journey and translated it into an accessible and visually strong narrative. It was a full end to end delivery. Research, script, art direction, illustrations, motion, voiceover and finishing. Everything was built to bring clarity to the story and reinforce the positioning of the Technology team.